User-generated content (UGC) is one of the most powerful strategies to strengthen a brand’s presence on social networks. This kind of content not only builds trust with consumers, but it also allows companies to build a solid community and increase their conversions. In Latin America, several agencies have specialized in the creation and management of UGC, connecting brands with content creators in an effective way.
In this article, we present a list of the 10 best UGC content agencies in Uruguay. Each of them has experience in producing authentic content and digital marketing strategies focused on maximizing the impact on social networks.
1. Branch
Branch is a team of digital marketing experts who understand the power of user-generated content (UGC) to connect with your audience in an authentic and effective way. Our approach is based on bringing together a group of talented creators who share our vision of empathy, creativity and balance in all areas of their lives.
This essence is reflected in our way of working, strengthening genuine relationships with clients and communities. With more than 13 years of experience in global digital strategies, we have collaborated with more than 70 professionals and 8 specialized teams to develop impactful campaigns in more than 15 countries.
We constantly adapt to changes in algorithms and consumption trends, leveraging UGC to nourish each stage of the conversion funnel. Through videos, reviews, testimonials, images and social media posts created by real users, we manage to capture your audience’s attention and increase your brand’s credibility.
Our services include:
- Strategy and management of UGC content to generate trust and engagement.
- Content marketing centered on authenticity and the user experience.
- Campaigns with micro-influencers and content creators aligned with your brand.
- Optimization of conversion funnels with UGC content to increase customer acquisition and retention.
- Data and trend analysis to measure the impact of each strategy.
At Branch, we create meaningful experiences through user-generated content, helping brands grow with authenticity and credibility.
2. Boomit
Boomit is a marketing agency that specialises in performance content. The agency uses cookies to enhance browsing experience, deliver personalised content and analyse website traffic.
Boomit focuses on creating data-driven content with a “scroll-stopper” approach to improve conversion rate (CVR) and return on ad spend (RoAS). They offer copywriting oriented to CRO and UX, optimisation of video length and contrast, and real-time data analysis. They also create entertainment content for various channels, including user-generated content (UGC).
3. UGC Uruguay
UGC Uruguay helps brands gain exposure across all short-video channels through user-generated content (UGC). They offer brands a personalized approach to finding, selecting, and nurturing influencers, in order to achieve the success of any custom campaign. Their mission is to help brands and influencers navigate this new and powerful channel marketing opportunity.
The services this agency offers are:
- Personalized service
- UGC campaigns
- Influencer marketing
- Media advertising
4. Verne
Verne is an agency that describes itself as being in constant transformation. The agency emphasizes its adaptability to the rapid changes of the world to meet client needs.
The services offered by Verne are:
- Creativity
- Design
- Inbound Marketing & Content
- Infographics
- Innovation
- Advertising
- SEO & Analytics
- Social Media
5. Grande
Grande is an influencer marketing platform and user-generated content (UGC) platform in Uruguay. The platform helps Uruguayan brands connect with their audience through authenticity, creativity and strategy.
Grande offers the following services:
- Access to local influencers in Uruguay who align with brand values and objectives.
- UGC content management to collect and use user-generated content.
- Advanced analytics tools to measure the impact of campaigns in real time.
- Personalized support to design strategies adapted to the Uruguayan market.
- Connection with UGC creators in Uruguay.
6. Dendra
Dendra Creative Agency is a creative agency that specializes in amplifying brands and their voice. The agency integrates strategy, design, technology, data and organization to create campaigns that capture attention and inspire action. Dendra collaborates with ambitious individuals and organizations across industries to solve challenges in a creative and effective manner.
Services offered by Dendra Creative Agency:
- Strategy
- Design
- Data
- Creative campaigns
- Content (Design, video, radio)
- Media buying (TV, Radio, Out-of-Home)
- Social Media Management
- Community Management
- Influencer Management
7. CVR
CVR is an agency that connects brands with influencers in Uruguay. The agency focuses exclusively on influencer marketing and works as a strategic partner for national and international brands, providing a comprehensive service in the creation and execution of influencer campaigns.
CVR uses specialized platforms for influencer search, identification, management, and measurement, and has a fraud-detection system based on open data and artificial intelligence. Additionally, it specializes in the creation and implementation of long-term influencer marketing strategies and encourages collaboration with other agencies.
8. Blue Manakin
Blue Manakin is a digital marketing agency based in Montevideo, Uruguay. The agency has more than 15 years of experience and offers a wide range of services for companies.
These are the services offered by the agency:
- Web design and development
- Landing page development
- Banner design
- Motion-graphics video production
- Social media and community management
- Influencer marketing
- Public relations and media
- SEO positioning
- SEO copywriting
- SEM campaigns
- Mass production
- Outsourcing – Project Management
- Web marketing and digital marketing for cryptocurrencies and NFTs
9. Relevant
Relevant is a full-support, multichannel agency, ensuring brand consistency across every customer touchpoint.
The agency offers services tailored to each client’s needs, following an efficient and organized methodology that includes launch, marketing plan, execution and monthly reporting.
The digital marketing services they offer are:
- Google Ads
- Email marketing
- Influencer marketing
- Creativity
- Inbound Marketing
- Branding
- Design
- Social media
- SEO
10. LIÚ Think Flow
LIÚ Think Flow, an influencer agency in Uruguay. The growing importance of influencers in marketing is emphasized, since their recommendations validate the quality and strategy of a brand, helping brands to connect with consumers, improve their positioning and generate credibility.
The agency emphasizes the emotional connection between brands and influencers, where influencers recommend products to their followers through social platforms.
They also offer services based on three fundamental areas of Emotional Marketing: Selection, Strategy and Management.
The best UGC agencies in Uruguay don’t just create content—they build narratives that reflect real people and measurable results. These agencies enable brands to shift from polished ads to authentic stories that drive trust and action.
Important note: The agencies listed in this ranking were selected based on research on specialized pages, user reviews, number of services they offer, client reputation and international presence.