In today’s digital landscape, user-generated content (UGC) has become a critical strategy for brands that aim to foster genuine audience connection and long-term loyalty. In Spain, specialized agencies now stand out by helping companies harness the power of true user voice—transforming it into high-impact campaigns that convert.
This comprehensive list of Spain’s top 10 UGC content agencies showcases partners that combine creator networks, strategic insight and analytical rigor to deliver results. From viral videos to platform-specific content ecosystems, these agencies offer end-to-end solutions for modern brand storytelling and performance.
1. Branch
With over a decade of experience, Branch leads the way in integrating user-generated content into the conversion funnel. Their approach unites strategic planning, creator collaboration and data-driven optimisation to build campaigns that resonate and convert.
Services include:
- UGC content strategy and execution
- Micro-influencer activation
- Authentic storytelling for brand credibility
- Funnel optimisation with real-user content
- Analytics & trend analysis
2. byCreators
byCreators produces UGC videos that help brands grow. They have more than 500 content creators.
The process involves a creative briefing, selection from more than 1,000 professionals, content creation and delivery of the final video in 7 days. In addition to video creation, they also offer social media management and paid ad services. They make various types of videos such as unboxing, product demonstrations, reviews, tutorials and viral formats.
Clients can provide their own scripts or have the agency’s experts create them. Video delivery time is normally 7 days, but can be accelerated if needed. They offer video packages with a minimum of 3 videos, with costs varying based on number of videos, features and creators involved.
3. Influee
Influee is a leading UGC (user-generated content) platform in Spain and Europe, connecting brands with over 80,000 creators in 23 countries. Its goal is to simplify the process so brands can obtain and create authentic UGC content, improving brand engagement, social proof and sales.
The services offered by Influee include:
- On-demand UGC creation: allowing brands to request custom UGC videos from creators globally.
- UGC Video Editor: automates post-production of UGC videos, allowing users to add subtitles, logos, brand colors, calls to action and music.
- AI UGC videos: offers instant brand video creation using AI avatars.
- UGC Platform: facilitates rights management and payments to creators, offering an all-in-one solution for content needs.
- Auto captions: adds subtitles to videos in 65 languages.
- Video format switching: allows rapid resizing for different platforms (stories, feed, square, landscape).
- Brand template designs: includes hooks and split-screen templates.
- Online video editor: allows adjusting duration, removing segments, changing subtitle size/position.
4. Keepers
Keepers is a creative influencer marketing agency for brands. The agency creates stories that move people, turning your brand’s message into something people actually want to watch, read and share.
The influencers at Keepers know how to convert a brand’s message into content people want to engage with. They’ve worked with brands like MAC, McDonald’s, Kiabi, MultiOpticas, Nestlé, Beefeater, El Ganso, Clarins, Seagram’s, Ecoembes, Campofrío, Amazon.
Keepers is the most awarded agency in the sector. They have won awards such as Ídolo, Ondas, Forbes, Antena de Oro, GenZ Awards, Inspirational, Premios Agripina and Publifestival. Keepers is based in Madrid, Spain.
5. UGClovers
UGClovers focuses on analysing a brand and creating personalized UGC videos with content creators aligned with the brand. Their goal is to make ads feel more authentic and less like traditional commercials.
Services:
- Impactful UGC: creation of impactful UGC content and tailored advertising campaigns for a brand’s audience.
- Professional Shots: providing lifestyle or UGC-style product photography and video.
- Social Media Management: offering strategy, consultancy and social media management to elevate a brand’s presence.
- In-house product shots: product photos created in their own studio.
6. UGCCreadores
UGCCreadores focuses on offering affordable and reliable UGC from verified creators. It is an ideal platform for brands seeking authentic, high-quality content without directly managing creators.
Their services include:
- Helping improve brand reputation by telling its story via user-generated content (UGC).
- UGC creation for brands.
- Developing, managing and executing creative UGC marketing strategies.
- Connecting brands with content creators who understand their brand identity.
7. La inflUGC
La inflUGC is an innovative platform that connects brands with a broad network of user-generated content creators (UGC). Its main focus is facilitating the creation of authentic and effective content for digital marketing campaigns, allowing brands to tap into real user experiences that resonate with target audiences.
Through its all-in-one platform, La inflUGC Spain offers comprehensive services spanning creator selection, campaign management, content editing and distribution. With AI-powered editing tools and a refund guarantee, the platform ensures high-quality results and satisfaction for brands wanting to leverage UGC in their marketing strategies.
8. CalibreUGC
CalibreUGC specialises in connecting brands with content creators for UGC production on social media. Its platform allows efficient management of UGC campaigns, ensuring brands receive authentic and engaging content.
Additionally, the agency offers services in video production, photography and graphic design, enabling brands to generate visually impactful content. Their focus on authenticity and quality positions them among the top content strategy options in Latin America.
9. Be My Creator
Be My Creator is a UGC agency in Spain that connects brands with content creators. They focus on creating content that resonates with audiences and drives results.
Their services include:
- Creative strategy: analysing trends and using storytelling to plan content based on a brand’s values.
- Content creation: finding and managing creators aligned with a brand, handling contracts and video editing.
- UGC Ads: implementing paid strategies using user-generated content to boost sales.
- Platform integration: producing content for platforms like YouTube Shorts, TikTok, Amazon, Instagram, Facebook, Shopify and WooCommerce.
- Agency services: providing qualified UGC creators and managing contracts for agency clients.
- Creator services: offering creators opportunities to monetise through brand content.
10. HUB UGC
HUB UGC is a UGC agency in Spain. The agency specializes in user-generated content creation focused on sales, aiming to provide different, entertaining and attention-grabbing ads for paid media specialists.
The services of the agency include: creation of UGC for industries such as cosmetics, fashion and food. They work with creators with low CPA-history to deliver winning content for ad campaigns.
Spain’s UGC ecosystem is evolving fast. The agencies listed above represent a new generation of partners that combine human creativity, performance tracking, and platform-specific strategy. For brands aiming to scale authentic storytelling, collaborating with a specialized UGC agency is no longer optional—it’s a competitive advantage.
Important note: The agencies listed in this ranking were selected based on research in specialised pages, user-reviews, number of services offered, client reputation and international presence.