User-generated content (UGC) has become one of the most effective strategies to create brand trust, boost credibility, and connect authentically with audiences. In Guatemala, agencies specializing in UGC and influencer marketing are helping brands design campaigns driven by real stories and creators—improving engagement, visibility, and conversions.
Here’s our selection of the 10 best UGC content agencies in Guatemala.
1. Branch
Branch is a top agency with over 13 years of experience in digital strategies worldwide. With a network of more than 70 professionals across 15+ countries, Branch specializes in authentic UGC campaigns that generate measurable results.
Services include:
- UGC campaign design and management
- Collaborations with micro-influencers
- Authentic content marketing
- Conversion funnel optimization with UGC
- Advanced data analysis and performance reporting
Branch is the leading choice in Guatemala for brands that want to grow with trustworthy and results-driven UGC marketing.
2. XHARLA
XHARLA is an agency specialized in public relations and influencer marketing. They create conversations around a brand and help position it in a specific niche.
Their services include:
- PR and media event management
- Influencer marketing campaigns
- UGC + IGC strategies
- Crisis management and digital reputation
- Crowd posting for organic engagement
3. Match
Match operates in Guatemala, Central America, and the Caribbean. They specialize in influencer campaigns, branding, events, activations, and strategic communication. Their strength lies in aligning influencers with brand objectives to maximize campaign impact.
Their offerings include:
- Influencer marketing
- Public relations
- Strategy
- Consultancy
- Communication
- Activations
- Branding
- Events
4. WOW FACTOR
WOW FACTOR is a marketing and digital advertising agency that specializes in elevating consumer product brands. The agency develops traditional, digital, and innovative strategies with creative executions. They offer services such as digital branding, brand awareness campaigns, reach and frequency campaigns, influencer marketing, packaging, geolocalized digital campaigns, social media management, organic content creation, loyalty campaigns, and brand ambassadors.
They focus on helping brands reach their business objectives by establishing impactful connections with their audiences.
5. Multimedia Publicidad
Multimedia Publicidad offers a full range of digital marketing services, from UGC and influencer management to social ads, video marketing, and content creation. They design integrated strategies tailored to each client’s goals.
Their services include:
- 360° digital marketing strategies
- Social media marketing
- Digital branding
- Campaign management and optimization
- Consulting and internal training in digital advertising
- Social media management
- Multimedia content creation (posts, videos, infographics, blogs, banners)
- Influencer management
- Video marketing
6. The Blue Manakin
The Blue Manakin specializes in NFT and crypto marketing, with expertise in influencer management, community building (Discord, Telegram, Instagram, Twitter), and Web3 content creation. Perfect for brands entering blockchain and digital asset markets.
Their services include:
- Web 3.0
- Influencer marketing
- Roadmap creation
- Social media operations for platforms such as Discord, Instagram, Twitter, and Telegram
- Specialized content creation for NFTs
- Crypto marketing
7. Invennio
Invennio is a leading digital marketing agency in Guatemala that has been transforming businesses through innovative digital strategies for over 15 years. They specialize in SEO, digital marketing, and brand development for companies in Guatemala, Latin America, and the United States.
Their services include brand and influencer strategy, branding, communication and digital marketing (SEO, social media, online advertising), as well as website and e-commerce development.
8. Fulano Sutano
Fulano Sutano is an unconventional advertising agency in Guatemala focused on brand building that delivers results. They delve into understanding their clients’ business, their products and services, and their consumers—incorporating market trends to stay one step ahead of the competition. They believe connecting is more important than merely communicating a message.
Their services include:
- Strategic media planning
- Creativity and copywriting
- Strategic development
- Audiovisual production
- Branding and rebranding
- Brand management
- Internal marketing (endomarketing)
9. Blue Design
Blue Design Worldwide Guatemala is a 360° interactive advertising agency. They are part of an independent advertising network with a strong focus on social media marketing and digital communication throughout Latin America.
Their services include:
- Media and public relations
- Digital marketing strategies
- Web design
- Customer acquisition strategies
- Specialized branding strategies
- SEO
- Traditional and editorial advertising
- Audiovisual production for television commercials
10. Garage People
Garage People is a digital marketing and social media agency with more than 10 years of experience. They endeavor to cultivate a solid and lasting connection with their clients’ audiences through creativity and continuous innovation.
Their services include:
- Digital and social media strategy
- UGC and influencer marketing
- Branding and design
- Audiovisual production
- Multi-platform campaign management
The best UGC content agencies in Guatemala are redefining how brands communicate by putting authenticity and customer voices at the center of their strategies. Whether you’re looking for influencer collaborations, UGC video campaigns, or comprehensive digital marketing, these agencies offer the expertise to help your brand grow.
Important note: The agencies in this ranking were selected based on research in specialized sites, user reviews, number of services offered, client reputation, and international presence.