Influencer marketing has become one of the most powerful digital strategies for brands seeking to connect authentically with audiences. In Panama, where social media use continues to rise and digital communities are highly engaged, brands increasingly rely on expert agencies to design and manage influencer campaigns that drive visibility, engagement, and measurable results.
Below is a curated list of the top influencer marketing agencies in Panama, selected for their creativity, strategic expertise, and successful track record in building brand-creator collaborations.
1. Branch
Focus: Strategic influencer marketing, authentic content, and conversion optimization.
Branch is a digital marketing agency with more than 13 years of experience helping brands connect with audiences through meaningful, data-driven influencer campaigns. With presence in over 15 countries and a team of specialists, Branch focuses on creating authentic creator partnerships that generate real business impact.
Services:
- Influencer campaign strategy and management
- Micro-influencer activations
- Authentic content marketing aligned with brand voice
- Conversion funnel optimization
- Analytics and reporting to optimize performance
Branch believes that influencer marketing should build trust and grow brands through genuine creator-led experiences.
2. UGC Influencers Panamá
Overview: UGC Influencers Panamá specializes in connecting brands with the right creators in Panama and Latin America. Their focus is on customized influencer marketing campaigns that build long-term partnerships and deliver measurable results.
Services:
- Personalized influencer campaign management
- Strategic planning of collaborative content
- Video production with influencers
- Talent selection and contracting
- Campaign execution and performance reporting
- Digital campaign amplification
3. CalibreUGC
Overview: CalibreUGC offers influencer marketing solutions on social media, focusing on visual and emotionally engaging content. The agency connects brands with specialized creators and offers integrated production services for quality campaigns.
Services:
- Influencer collaborations
- Video and visual content production
- Graphic design support
4. MOKA
Overview: MOKA is a PR agency based in Panama with regional reach, focusing on Gen Z audiences. They offer influencer marketing, public relations, social listening, brand activations, and inbound strategies.
Services:
- Creative content strategies with influencers
- Public relations and digital PR
- Social listening to identify creator opportunities
- Integrated campaigns with social content
5. Goldfish
Overview: Goldfish is a leading influencer marketing agency in Latin America with over 11 years of experience and a network of over 6,000 creators. They design campaigns aligned with clients’ business goals and deliver high-impact influencer activations.
Services:
- Influencer campaigns (including creator-generated content)
- Affiliate marketing
- Public relations and event coordination
- Digital advertising with KPI-based influencer engagement
6. Asylum Marketing
Overview: Asylum Marketing is a full-service agency with operations across Latin America, combining creativity and analytics. They manage influencer campaigns from strategy to execution with a focus on creative concept development.
Services:
- Influencer strategy and mapping
- Negotiation and influencer contracting
- Collaborative content production
- Creative direction and campaign execution
7. AD Latin
Overview: AD Latin is a creative, tech-oriented agency ideal for brands seeking to innovate their influencer marketing strategies. They support digital campaigns with influencer engagement and integrated marketing solutions.
Services:
- Digital marketing consulting
- Influencer campaign management
- Branding and corporate image
- Market research and graphic design
- Web development for brand growth
8. Band Of Insiders
Overview: Band Of Insiders focuses on strategic creator partnerships and content activation. They combine digital communications expertise with data-driven planning to help brands achieve broad reach and audience impact.
Services:
- Influencer campaign strategy
- Creator sourcing and negotiation
- Content planning and distribution
- Performance analysis and optimization
9. PanamaVIP AI
Overview: PanamaVIP AI emphasizes authenticity by working with micro-influencers and content creators who generate real engagement. Their approach is based on accessible, genuine content that drives interaction and campaign scalability.
Benefits:
- Real stories that connect emotionally
- High engagement with lower-cost campaigns
- Content optimized for social platforms and ads
10. Meraki
Overview: Meraki is a full-service agency that designs campaigns centered on real experiences and creative collaborations. With expertise in marketing, communication, and events, they approach influencer marketing from a multifaceted perspective.
Services:
- Experiential marketing
- Influencer marketing and social media management
- Audiovisual production (photo and video)
- Event production and technical support
- Digital integration and live streaming
Why Work with an Influencer Marketing Agency in Panama
- Access to local and regional creators with relevant audiences.
- Authentic content that resonates with your target market.
- Data-driven campaigns backed by performance tracking.
- Integration of influencer marketing into broader digital strategies.
Choosing the right influencer marketing agency in Panama can elevate your brand’s digital presence and build stronger relationships with your audience. Whether your focus is awareness, engagement, or conversions, these agencies deliver influencer campaigns designed to drive meaningful results.