Lead generation and prospection
We know that a list of contacts that are interested in your products or services is an important asset for your business. Count on a Lead Agency to manage and segment your contacts correctly by offering them value content, therefore increasing your sales opportunities.
We help you monetize your leads as they move forward on the conversion funnel.
This is how we execute a lead generation strategy designed for your business.
Capacidades
Lead captivation
We develop strategies focused on catching your audience's attention, and obtaining the necessary data. We use advertisements, sales funnels, web articles, and social media, to grow your list of prospects.
Contact centralization and segmentation on CRM
We organize and classify your leads in a customer management software, which allows us to segment your contacts in order to send them personalized campaigns.
E-mail marketing
We bring value content to your clients and prospects through the optimization and distribution of persuasive emails to your contact list.
Lead nurturing
We take advantage of the interest your contacts have in your content by sending them relevant and useful information via email.
How do we do it?
How do we create a lead generation strategy
for your brand?
We discover your customers' needs and preferences
We profile your clients and prospects in order to know what they want, what they're looking for, and how your brand can satisfy them.
We study your competition
We analyze the digital presence of your competitors and references. We identify common practices in the market, and the audience's perception of these actions.
We connect your brand with values and attributes
Construimos una personalidad para tu marca con la que se puedan identificar tus prospectos o clientes.
We add value
We create content that educates, captivates, and informs your audience, in order to build a community around your brand. This organically drives your brand to have a privileged position in its segment of the market.
We measure
We keep track of every action in your acquisition process. Get to know some of our KPIs:
Registries
We measure the amount of registered leads while validating different aspects, such as your budget, time of acquisition, and viable goal.
Lists
The money is on the list, which is why we analyze the amount of new leads that we obtain each month from ads, social media, and your website.
Quality
We follow up on the results we obtain from your leads, and we make sure to bring you contacts with real interest for your brand and a high possibility of purchase.
Benefits
Why is it important to have a List Building and Prospect Acquisition strategy?
- Make your database a digital asset to help increase your sales.
- Ensure the communication with your clients through different channels.
- Create a community that is loyal to your brand and your content. Be a part of their everyday life by bringing them valuable content!
- Declutter your database, and make sure to have quality leads, who are truly interested in your products or services and have a high possibility of future purchases.
Testimonies
Ana Lucía Vélez
Marketing Director - Tourism Field
Social media platforms are essential for my company’s field, yet we hadn’t found the right tone nor the adequate content type to attract people. The Branch team made a very accurate definition of my Buyer Persona, and were able to connect with their real interests, which is why we now have digital channels that we’re making the most out of.
Testimonies
Ricardo Echeverri
At my company, we had empirically implemented some digital channels to expand our brand. We had opened a website, but we had a very tough time at trying to get visitors and increase our sales on that channel. With Branch, we started working in a very organized and strategic way. They have been very effective at capturing quality leads, and guiding them throughout the entire process in order to close sales. That is when we started to really believe in the digital world as a significant form of income.
Testimonies
Sofía Ortiz
Marketing Director - Tourism Field
We already had a database with many contacts and some lead magnets. However, we hadn't implemented any automations and our content strategy wasn't planned very well. When we came to Branch, they helped us sort our contacts and understand that they weren't all at the same stage. They started creating specific content for each stage, which marked a very important difference in the company's results.
Testimonies
Juliana Carvajal
Marketing Director - Tourism Field
We created a website in an attempt to increase our sales, but we didn’t get much traffic. With Branch, we implemented positioning strategies. They started creating content that resonated with our audience, and we also designated a monthly budget for Google Ads campaigns, which have brought very good results. We’ve earned our investment back, and our rentability has increased a lot.
Testimonies
Ana Lucía Vélez
Marketing Director - Tourism Field
Llegué a Branch sin tener muy claro qué necesitaba, ellos me sugirieron implementar una estrategia de Inbound Marketing para hacer seguimiento a los visitantes de mi página web, ha sido un trabajo muy bueno sobre todo porque los contenidos están muy conectados con las necesidades de cada tipo de cliente y eso hace que la estrategia en general sea muy efectiva.
with us
Stop worrying! It’s time to build a strategy to meet your business goals together.
Leave us your contact details and a sales executive will contact you as soon as possible.
with us
Stop worrying! It’s time to build a strategy to meet your business goals together.
Leave us your contact details and a sales executive will contact you as soon as possible.