Influencer marketing has become one of the most effective strategies for brands seeking to connect authentically with their audiences. In Guatemala, this trend continues to grow, and many brands now rely on agencies specializing in influencer collaborations to reach new audiences, strengthen their image, and generate trust among consumers.
In this article, we’ll explore the top influencer marketing agencies in Guatemala, recognized for their creativity, strategic focus, and successful results in influencer-based campaigns.
1. Branch
Branch is a team of digital marketing experts who understand the power of influencer marketing to create real and measurable connections with audiences. With more than 13 years of experience in over 15 countries, Branch helps brands design campaigns that combine creativity, empathy, and performance.
Our approach brings together talented creators who share a human and balanced vision of communication. We build meaningful influencer relationships that reflect authenticity and credibility at every stage of the funnel — from awareness to conversion.
Services include:
- Influencer campaign design and management.
- Micro-influencer collaborations.
- Authentic content creation.
- Conversion funnel optimization.
- Data and performance analytics.
At Branch, we believe influencer marketing is not just about reach — it’s about trust, storytelling, and brand growth through people.
2. XHARLA
XHARLA is a Guatemala agency specializing in comprehensive digital marketing, advertising, and influencer strategies. They focus on connecting brands with audiences through creative campaigns that combine technology, social media, and influencer collaborations.
3. Match
Match is a creative agency that uses influencer marketing as a key component to increase brand awareness and engagement. They focus on developing strategies based on audience insights and content storytelling.
4. WOW FACTOR
WOW FACTOR is a digital advertising agency focused on connecting consumer products with their audiences through creative and innovative campaigns. Its team works on influencer marketing strategies that drive brand recognition and loyalty.
5. Multimedia Publicidad
Multimedia Publicidad is a digital marketing agency in Guatemala with a 360° marketing approach. They include influencer marketing as a key tool within their customized digital strategies.
6. The Blue Manakin
With a presence across Latin America and Europe, The Blue Manakin combines influencer marketing with SEO, SEM, and content strategy. They help brands in Guatemala strengthen their digital positioning and visibility.
Highlights:
- Influencer campaign development.
- SEO and paid media integration.
- Social media strategy and content creation.
7. Invennio
Invennio is a digital marketing agency with more than 15 years of experience in the Guatemalan market. It incorporates influencer marketing as part of comprehensive communication strategies, helping brands reach wider and more engaged audiences.
8. Fulano Sutano
Fulano Sutano is an unconventional advertising agency that focuses on creativity and strategic thinking. It uses influencer marketing to connect brands with their audiences in a meaningful way, going beyond traditional commercial messaging.
9. Blue Design
Blue Design Worldwide Guatemala is part of an independent advertising network with a 360° approach. Its proposal integrates influencer marketing into digital communication and brand positioning strategies.
10. Garage People
Garage People is an agency with over 10 years of experience in digital marketing and social media. Their focus on creativity, strategy, and emotional connection makes them an ideal partner for effective and memorable influencer marketing campaigns.
The right influencer marketing agency in Guatemala can help your brand build stronger, more authentic connections with your audience. Whether your goal is to increase visibility, generate leads, or grow your online presence, these agencies lead the way in creating meaningful collaborations between brands and influencers.