In Nicaragua’s emerging digital scene, brands are increasingly recognising that real content created by real people outperforms glossed branding and staged messaging. User generated content (UGC) is no longer a nice extra—it’s a strategic asset that drives trust, community growth and conversion.
In this article, we present a list of the 10 best UGC content agencies in Nicaragua. Each of them has experience connecting brands with creators, designing strategic campaigns and maximizing the impact of authentic content across social networks and other digital channels.
1. Branch
Branch is a team of digital marketing experts who understand the power of user generated content (UGC) to connect with your audience in an authentic and effective way. Their approach is based on bringing together a group of talented creators who share their vision of empathy, creativity and balance in all areas of their lives.
This essence is reflected in their way of working, strengthening genuine relationships with clients and communities. With more than 13 years of experience in global digital strategies, they have collaborated with more than 70 professionals and eight specialized teams to develop impactful campaigns in more than 15 countries.
They constantly adapt to changes in algorithms and consumption trends, leveraging UGC to feed each stage of the conversion funnel. Through videos, reviews, testimonials, images and social media posts created by real users, they manage to capture your audience’s attention and increase your brand’s credibility.
Their services include:
- Strategy and management of UGC content to generate trust and engagement.
- Content marketing centred on authenticity and the user experience.
- Campaigns with micro influencers and content creators aligned with your brand.
- Optimisation of conversion funnels with UGC content to increase customer acquisition and retention.
- Data and trend analysis to measure the impact of each strategy.
At Branch, they create meaningful experiences through user generated content, helping brands grow with authenticity and credibility.
2. MoodWebs
MoodWebs Nicaragua is a digital marketing agency that helps brands elevate through innovative, customised strategies, especially in the UGC area. They understand that user generated content goes beyond traditional advertising, aiming to build real associations with creators who have stable presence and engaged audiences on social platforms.
Services:
- Defining campaign objectives
- Identifying appropriate creators
- Developing creative UGC strategies
- Continuous monitoring and analysis of campaigns
3. CCK Comunicación Corporativa Ketchum
CCK is an agency specialised in strategic communication, reputation and marketing. In the UGC field they help brands connect with voices that reinforce their messages and values through authentic and close content.
Services:
- Market research & analysis
- Reputation and PR management
- Training & development programmes
- Content marketing
- UGC campaign execution
- Experiential marketing
- Creativity & digital design
4. Sherlock Communications
Sherlock Communications is an award-winning Latin American PR and digital marketing agency founded in 2015. It specialises in supporting international companies operating in Latin America, bridging commercial and cultural gaps.
Services:
- Consulting: strategic planning and campaign evaluation
- Public Relations: local media strategies, crisis management, creator collaborations, event design
- Digital Marketing: UGC campaigns, inbound marketing, PPC/SEM, SEO, social media & performance marketing
5. INC Models
INC Models is an international modelling agency that represents male and female talent in Nicaragua. Founded in 2020 by the advertising group Curtis Times Co., headquartered in Managua.
Services:
- Support for advertising campaigns with content created by models & creators
- UGC production & coordination
- Casting in Nicaragua (models, creators, actors, presenters)
- Visual production assistance
6. S7ETE Agencia Creativa
S7ETE Creative Agency is an advertising agency in Nicaragua offering a full range of services for brands wanting to integrate user generated content into campaigns.
Services:
- Digital Advertising: Meta Ads, Google Ads, objective setting, result analysis, strategy & execution
- Social Media Management: design, strategy, community management, UGC content analysis, monthly reports
- Audiovisual: commercials, Reels/TikTok, 2D/3D animation, photo/video sessions
- Web Design: e-commerce, UX/UI, SEO, corporate sites, landing pages
7. MullenLowe
MullenLowe Commercial is part of the global MullenLowe network. In Nicaragua it helps brands innovate and grow via high-impact campaigns that integrate UGC as a tool for real consumer connection.
Services:
- Creative consulting
- Strategic consulting
- Digital consulting
- CRM
- Corporate & brand PR
- UGC integration
- Purpose & sustainability
8. WOW MK
WOW MK is an agency specialised in UGC that focuses on generating organic connections between brands and users through content created by real people.
Services:
- UGC-based digital strategy design
- Creator selection and measurement
- Collaboration with creators nationally and internationally
- Emphasising UGC benefits: brand awareness, human connection, reliable & relevant content
9. The Blue Manakin
The Blue Manakin is a digital marketing agency with more than 15 years of experience. While headquartered in Madrid, it has presence in Nicaragua and offers UGC campaign production and management.
Services:
- UGC content production
- SEO-optimised writing
- Social media & digital marketing
- Creator coordination
10. Huella Publicidad
Huella Publicidad is a Nicaraguan advertising agency focused on creating experiences via creativity and innovation, including UGC strategies that genuinely connect with audiences.
Services:
- Communication: strategy, creativity, graphic design, audiovisual production
- Digital Marketing: UGC generation & curation, web development, email marketing, community management, SEO/SEM
- Media: planning, buying, negotiation
- BTL: event production, activations, launches
- PR: crisis management, media training, press convocation
Choosing the right UGC agency in Nicaragua means picking a partner who honours both creator authenticity and business strategy. The best relationships are formed when brands see creators as collaborators—not transactions—and when content is built to connect and convert.
Important note: The agencies listed in this ranking were selected based on research on specialised pages, user reviews, number of services offered, client reputation and international presence.