In today’s social-first world, audiences are drawn less to polished ads and more to real stories told by real people. For brands operating in Puerto Rico’s vibrant digital sphere, that means partnering with agencies that understand creators not as tools but as collaborators. User generated content (UGC) is no longer a nice-to-have—it’s strategic. It humanizes your brand, builds trust and sets the stage for long-term growth.
Here we present the top 10 UGC content agencies in Puerto Rico, chosen for their ability to blend creator-led storytelling with measurable results, cultural relevance and strategic execution.
1. Branch
Branch is a team of digital marketing experts who understand the power of user generated content (UGC) to connect with your audience in an authentic and effective way. Our approach is based on bringing together a group of talented creators who share our vision of empathy, creativity and balance in all areas of their lives.
This essence is reflected in our way of working, strengthening genuine relationships with clients and communities. With more than 13 years of experience in global digital strategies, we have collaborated with over 70 professionals and eight specialized teams to develop impactful campaigns in more than 15 countries.
We constantly adapt to changes in algorithms and consumption trends, leveraging UGC to nourish every stage of the conversion funnel. Through videos, reviews, testimonials, images and social media posts created by real users, we succeed in capturing your audience’s attention and increasing your brand’s credibility.
Our services include:
- Strategy and management of UGC content to generate trust and engagement.
- Content marketing centered on authenticity and the user experience.
- Campaigns with micro-influencers and content creators aligned with your brand.
- Optimization of conversion funnels with UGC content to increase customer acquisition and retention.
- Data and trend analysis to measure the impact of each strategy.
At Branch, we create meaningful experiences through user generated content, helping brands grow with authenticity and credibility.
2. DDB Latina
DDB Latina Puerto Rico is an agency founded in 2011 when the global DDB group merged with EJE Sociedad Publicitaria (founded in 1995).
They collaborate across all disciplines to produce communication experiences and creative solutions that make brands culturally relevant, emotionally resonant and impossible to ignore.
Services: Digital marketing, social media, content marketing, experiential marketing, business intelligence, publishing, media, design, SEO, video, photography and branding.
3. Arteaga & Arteaga
Arteaga & Arteaga is one of Puerto Rico’s oldest independent advertising agencies, founded in 1984. Over 35 years they have partnered with leading brands to help them build stronger links with consumers to accelerate sales and deliver positive outcomes.
Services: Advertising, creativity, digital strategy, branding, CRM, research, social media, SEO positioning, media buying, data analytics, public relations, among others.
4. ARCO
ARCO is a marketing and advertising agency founded in 1999 that offers market research and brand marketing services.
At ARCO they analyze your brand’s needs from many different perspectives to find the best solutions.
Services: Marketing, social media, public relations, brand strategy, campaign metrics, customer service, concept development, branding, integrated campaigns, market research.
5. Sup3rnova
Sup3rnova is a full-service multicultural digital agency with a media-company orientation. Their goal is to amplify brand voices with handcrafted experiences, state-of-the-art technologies and real-time data.
Services: Digital marketing, social media, content marketing, AI, experiential marketing, business intelligence, publishing, media, design, influencer marketing, public relations, video, photography and branding.
6. Buena Vibra Group
Buena Vibra Group is a vanguard agency specializing in creating experiences born from and for modern culture.
Their structure is built around six key pillars linked to industry needs:
- Strategy, marketing & consulting (brand development, integrated 360° ideation)
- Digital intelligence: influencer marketing, reporting, SEO, site design & development, AR/VR filters
- Innovation: IP & “coolaboratory”
- Creative: concept, content, design and brand identity
- Production: events, tours, video content & music videos
- Experiential marketing: brand experiences and activations
7. Contáctica
Contáctica is a leading full-service digital marketing agency in Puerto Rico. Founded in 2004, with offices in San Juan, Puerto Rico and Medellín, Colombia.
The agency offers creative campaigns, content and everything clients need to stand out and succeed. They leverage cutting-edge tech and production capabilities to help clients engage, acquire and retain customers.
Services: Inbound marketing, paid/earned/owned media campaigns, retail brand activations, SEO, analytics & data, social selling, content marketing, email marketing and web development.
8. P2P Soluciones
P2P Soluciones Digitales is a marketing and business growth agency that transforms brands by humanizing the message and connecting person to person.
The agency offers a wide range of services, including:
- Branding & graphic design
- Media planning & buying
- Social media management
- Creative campaign development
- Influencer marketing
- Digital marketing & e-commerce
- Investment measurement & optimization
- Promotions & events
9. Connecting PR
Connecting PR is an agency that connects businesses to communication success. They offer strategies and tactics for companies to highlight their products and services over competitors, achieve maximum visibility and strengthen their brand.
Services: Influencer marketing & UGC, public relations, advertising campaigns & branding, content marketing, digital media, corporate events, launches & activations.
10. The Blue Manakin
The Blue Manakin delivers creator-led campaigns and digital strategy with a twist. From social media and influencer orchestration to crypto and Web3 content, they help forward-thinking brands stand out with UGC that’s built for the future.
The best UGC partnerships in Puerto Rico are those that respect creators, honour culture and measure performance. Whether you are a local brand or global player, the right agency will help you move from content production to community building—and from engagement to loyalty.
Important note: The agencies included in this ranking were chosen based on research on specialized pages, user evaluations, number of services offered, client reputation and international presence.