In a digital era saturated with ads, user-generated content (UGC) stands out as a more human way for brands to connect. In Paraguay, standout agencies are bridging brands and creators to produce content that resonates, builds trust, and drives conversions.
Here’s a curated list of Paraguay’s most outstanding UGC content agencies, selected for their strategic insight, creative output, and performance-driven approach.
1. Branch
Branch is a team of digital marketing experts who understand the power of user-generated content (UGC) to connect with your audience in an authentic and effective way. Our approach is based on bringing together a group of talented creators who share our vision of empathy, creativity, and balance in all areas of their lives.
This essence is reflected in how we work, strengthening genuine relationships with clients and communities. With more than 13 years of experience in digital strategies globally, we have collaborated with more than 70 professionals and 8 specialized teams to develop impactful campaigns in more than 15 countries.
We constantly adapt to changes in algorithms and consumption trends, leveraging UGC to nourish every stage of the conversion funnel. Through videos, reviews, testimonials, images, and social media posts created by real users, we manage to capture your audience’s attention and increase your brand’s credibility.
Our services include:
- UGC content strategy and management to generate trust and engagement
- Content marketing centered on authenticity and user experience
- Campaigns with micro-influencers and content creators aligned with your brand
- Optimization of conversion funnels using UGC content to increase customer acquisition and retention
- Data and trend analysis to measure the impact of each strategy
At Branch, we create meaningful experiences through user-generated content, helping brands grow with authenticity and credibility.
2. Periferia
Periferia is an agency specialized in Public Relations. They believe in building and communicating value brands in different, sometimes unexplored ways, to generate change and real connection with people.
Their services include:
- Comprehensive communication strategy
- Digital marketing
- Brand PR and experiential marketing
- Content marketing
- Influencer marketing
3. Viento Sur
Viento Sur is a communication agency specialized in Brand PR and Content Marketing.
Their services include:
- Brand strategy: brand planning, communication plans, and consulting
- Brand PR: institutional communication, press management, co-branding, stakeholder goodwill, reputation and crisis management
- Digital: digital strategy, social media management, content marketing, creativity, influencer marketing, digital advertising, social listening
- Brand experience: concept and production of events, brand activations (both in person and virtual)
4. ATREVIA
ATREVIA is a global communications and corporate affairs agency offering a wide range of services to help companies communicate effectively with their audiences and manage their reputation. Their approach covers both the corporate and marketing domains, including crisis management, financial communication, influencer marketing, and digital communication.
Their services include corporate and public affairs, marketing and communication, public relations and influencer marketing, digital communication and marketing, as well as activations. They also offer specialized services such as crisis prevention and management, internal communication, spokesperson training, social research, and data analysis.
5. LA Agencia
LA Agencia is a public relations agency founded in 2017. They specialize in content development, influencer management for brands, press management, co-branding, and strategic alliances.
Their services include:
- Press & Communication: press release writing, press conference management, sending press releases to media, coordinating media advertising, and preparing reports
- Influencer Management: identifying and mapping influencers based on the client’s target audience, contacting and negotiating with influencers, and managing the brand-influencer relationship
- Direct Marketing: audience segmentation, contact and negotiation with target personas, direct marketing, tracking response reception
6. Brick
Brick is a full-service advertising agency with 21 years of presence in the Paraguayan market. They represent Publicis Worldwide in Paraguay, one of the world’s largest communication networks, and are part of Paraguay’s leading marketing holding, the Texo group.
Their services include:
- Optimizing clients’ communication budgets
- Building relationships that sell by strengthening brand–audience connections
- Developing communication strategies for digital platforms and social media
- Creating 360° creative campaigns from concept through execution
7. Yeah!
Yeah! is a Creative Agency & Digital Lab in Paraguay that combines strategy, creativity, and design to deliver tailored solutions for each client. They have a multidisciplinary team and specialize in high-impact projects.
Their services include:
- Digital strategy
- Community management
- Web & e-commerce development
- Audiovisual production
- Live streaming
- Online advertising & SEO
- 360° creative advertising
8. The Blue Manakin
The Blue Manakin is an NFT marketing agency in Paraguay. They specialize in the Latin American NFT market and offer support for the successful launch of NFT collections.
Their services include:
- Influencer marketing
- Roadmap creation
- Social media operations for Discord, Instagram, Twitter, and Telegram
- Specialized content creation for NFTs
- Crypto marketing
- Web 3.0
9. Prana
Prana is an agency that boosts brands of one of Paraguay’s largest economic groups. They have 20 years of experience and aim to ideate ideas that improve their clients’ businesses.
Their services range from strategy, social media management, creativity, graphic design, digital marketing, innovation, to media and PR.
10. Ojo de Pez
Ojo de Pez seeks to generate high quality ideas with a differentiator that effectively connects with people, so that their campaigns produce tangible results aligned with objectives, positively impacting society through creative communication.
Their services include:
- Trade Marketing
- BTL (below-the-line marketing)
- Radio
- Outdoor media
- Public relations
- Digital marketing
We hope this Top 10 of the best UGC content agencies in Paraguay has helped you find an agency that can satisfy your business needs.
Important note: The agencies listed in this ranking were chosen based on research across specialized websites, user reviews, number of services offered, client reputation, and international presence.