User-generated content (UGC) is one of the most powerful strategies to strengthen a brand’s presence on social media. This type of content not only builds trust with consumers but also allows companies to build a strong community and increase their conversions. In Latin America, several agencies have specialized in the creation and management of UGC, connecting brands with content creators effectively.
In this article, we explore the 10 best UGC content agencies in Chile. These agencies stand out for their ability to design strategies that integrate authentic and spontaneous content into digital campaigns, driving engagement, visibility, and conversion.
1. Branch
Branch is a team of digital marketing experts who understand the power of user-generated content (UGC) to connect with your audience in an authentic and effective way. Our approach is based on bringing together a group of talented creators who share our vision of empathy, creativity, and balance in all areas of their lives.
This essence is reflected in how we work, strengthening genuine relationships with clients and communities. With more than 13 years of experience in global digital strategies, we have collaborated with more than 70 professionals and 8 specialized teams to develop impactful campaigns in over 15 countries.
We constantly adapt to changes in algorithms and consumption trends, leveraging UGC to nourish every stage of the conversion funnel. Through videos, reviews, testimonials, images, and social media posts created by real users, we manage to capture your audience’s attention and increase your brand’s credibility.
Our services include:
- UGC content strategy and management to generate trust and engagement
- Content marketing centered on authenticity and the user experience
- Campaigns with micro-influencers and content creators aligned with your brand
- Optimization of conversion funnels with UGC content to increase customer acquisition and retention
- Data and trend analysis to measure the impact of each strategy
At Branch, we create meaningful experiences through user-generated content, helping brands grow with authenticity and credibility.
2. Content Plaza
Content Plaza connects brands to a network of over 2,000 creators. Their platform handles content creation, creator selection, rights management, and cross-platform distribution—perfect for brands looking for scalability and flexibility.
3. LOUP
LOUP is an agency that focuses on digital and brand performance. They listen to the clients’ objectives, create a strategy, and measure results. They create differentiated, customized content for different phases of understanding your buyer persona.
Their services include:
- Digital Marketing
- Marketing Automation
- Digital PR
- Digital Communication
- Social Listening
- Digital Campaigns
- Influencers
- Digital Strategy
4. Hera
Hera is an influencer marketing agency that focuses on creating meaningful connections between brands and audiences through authentic content creators, enhancing their clients’ market presence.
The agency offers the following services:
- Always On Campaigns: Long-term strategies to strengthen audience connection and keep the brand relevant
- Activations: Short-term campaigns designed to promote launches or highlight key brand moments, aiming for an immediate and memorable impact
- User-Generated Content (UGC): Production of authentic, high-quality user content to boost social media presence and digital campaigns
- Assistance and invitations: Inviting content creators and influencers to events to expand audience reach, including invitation management and event registration
5. UGC Chile
UGC Chile is an agency that connects brands with UGC content creators. They specialize in helping brands create authentic and relatable content, leveraging how users value this type of information.
The services they offer include:
- Affiliate marketing: Creators recommend products, offering discount coupons and earning commissions on each sale
- Paid UGC content creation: Creators shoot content in their context, giving real recommendations or sharing product experiences
- Paid recording sessions
- UGC content creation by barter
- Collaborations: Creators receive upcoming products, participate in focus groups, and provide feedback to brands
6. Adinfluence
Adinfluence is an influencer agency in Chile that combines creativity, strategy, and technology to connect companies with digital talents. They create personalized campaigns to maximize reach and ROI, ensuring authentic and effective communication with the audience.
Services offered by Adinfluence include:
- Influencer marketing: Strategies to increase brand exposure and sales
- UGC campaigns: Collaborating with influencers skilled in video editing and creativity
- AI performance: Specialized in creating viral content and ensuring projected results. They manage campaigns on Google, Meta, TikTok, and LinkedIn Ads
- They also offer proprietary software to visualize campaigns, results, and content in real time
7. MGC Global Group
MGC Global Group is a multidimensional communications agency with 18 years of experience in the market. They have a team of over 160 professionals across more than 10 countries and have won more than 90 awards.
MGC offers a wide range of services, which include:
- Corporate branding and PR
- Influencer, talent, and KOL management
- Digital creative labs
- Storytelling and internal communications
- Data analysis and insights
- Content labs
8. CalibreUGC
CalibreUGC specializes in connecting brands with content creators for UGC production on social media. Their platform allows efficient management of UGC campaigns, ensuring brands receive authentic and engaging content.
In addition, the agency offers video production, photography, and graphic design services, enabling brands to generate visually impactful content. Their focus on authenticity and quality positions them as one of the top options for content strategies in Latin America.
9. Marca Futuro
Marca Futuro is a consulting agency for digital marketing & branding, specializing in the creation and strategic management of brands. We drive and advise businesses to elevate their brands and increase their value through processes that integrate design research, creativity, performance marketing, and digital planning.
Marca Futuro offers a wide range of services, which include:
- Digital strategy
- Social media strategy
- Email marketing strategy
- Influencer strategy
- Influencer management
- Reporting
10. Los Navegantes
Los Navegantes is an agency specialized in solving sales problems, scaling digital results, and maximizing ROI online. They focus on building customer acquisition systems that generate real and predictable sales, which sets them apart from agencies that focus on vanity metrics.
Here is a list of services this agency offers:
- Meta ads (Facebook & Instagram)
- Google Ads (Search, YouTube, Shopping, Display & Discovery)
- TikTok ads
- Email marketing
- Web analytics and performance
- Influencer marketing
- UGC and EGC
- AI-enhanced ads
- Conventional ads
The top UGC agencies in Chile are doing more than creating content—they’re redefining how brands communicate in an era where authenticity trumps perfection. Choose partners who offer creative storytelling plus conversion-driven strategies.
Important note: The agencies appearing in this ranking were chosen based on research on specialized pages, user evaluations, number of services offered, client reputation, and international presence.