Social media agency
We understand the importance of building a community of promoters and lovers of your brand, who not only know your products or services, but also understand and relate to your brand's identity.
We create real conversations, in which your community talks to you, listens to you, and is interested in what you have to say. We manage, create interaction, and promote a two-way communication with your community!
Capacidades
Social Media Optimization (SMO)
We align your social networks with your brand's personality by highlighting your value propositions. We make sure that your community has a positive impression of your brand from their very first contact with it!
Content creation
Our creative team sets up a content strategy designed specifically for your brand. We educate, sell, and offer value to your clients and prospects! We know that the base of an active and engaged community is quality content.
Attraction
We strengthen the strategy by using different paid media channels that bring qualified traffic to your social media platforms. We make more and more people related to your brand get to know you, and fall in love with you!
Generation of conversations and interactions
The magic of social media is in its power to connect us. We create actions and interact with your community on your digital channels, and we perform social listening to monitor their perception of your brand!
How do we do it?
How do we create your Social Media strategy?
We understand your brand
Being a part of your brand is the first step towards attracting and delighting your target community. We internalize your identity, and become the best ambassadors of your company.
We analyze your audience
We get to know who we're speaking to, in order to do so assertively. We're firm believers that real conversations are at the very core of a good digital job.
We determine channels
We understand the digital environment, and opportunities for expansion that each channel can offer your brand. We strategically define which channels are the most effective to engage with your community.
We create content
We put all of our creativity to work, so that your content stands out and is relevant. We attract your audience with realness and charisma!
We study trends
We make your brand part of the most relevant conversations on the internet. We know that the digital environment is dynamic and constantly changing, so staying up to date is vital.
We encourage conversations
We encourage two-way communication with your audience, and call on the community to take action with your content. The prosumer era is here!
We monitor and analyze
We stay aligned with your community's reality, and its behavior in real time. We adapt to their world to obtain the best results!
What isn't measured, can't be controlled!
We define key performance indicators according to your goals, which allows us to evaluate their achievement and evolution. Here are some of our KPIs:
Community size
We love to see more and more people joining your social networks. We create a digital communication strategy that connects with your audience's real interests, which is reflected in better numbers in your digital assets.
Engagement
In social media, conversations reign. We encourage your community to interact around and with your content. Additionally, we listen to and analyze their reactions to your brand's proposals.
Reach
Having more and more people recognize your brand is one of our goals! We measure the average amount of accounts reached on each platform, and analyze the most successful posts to identify patterns, and the type of content that works best in your target community.
Community Management
Why is Digital Community Management important for your brand?
- To keep a coherent communication style throughout your different social media platforms.
- To take advantage of the different tools, formats, and possibilities that each network offers.
- To post content that is aligned with your brand's and your customers' needs.
- To connect and increase the traffic towards your digital assets.
- To optimize your resources and manage your time effectively.
- To offer content developed by a multidisciplinary team of experts
- To fully understand your market and adapt to it.
Testimonies
Ana Lucía Vélez
Marketing Director - Tourism Field
Social media platforms are essential for my company’s field, yet we hadn’t found the right tone nor the adequate content type to attract people. The Branch team made a very accurate definition of my Buyer Persona, and were able to connect with their real interests, which is why we now have digital channels that we’re making the most out of.
Testimonies
Ricardo Echeverri
At my company, we had empirically implemented some digital channels to expand our brand. We had opened a website, but we had a very tough time at trying to get visitors and increase our sales on that channel. With Branch, we started working in a very organized and strategic way. They have been very effective at capturing quality leads, and guiding them throughout the entire process in order to close sales. That is when we started to really believe in the digital world as a significant form of income.
Testimonies
Sofía Ortiz
Marketing Director - Tourism Field
We already had a database with many contacts and some lead magnets. However, we hadn't implemented any automations and our content strategy wasn't planned very well. When we came to Branch, they helped us sort our contacts and understand that they weren't all at the same stage. They started creating specific content for each stage, which marked a very important difference in the company's results.
Testimonies
Juliana Carvajal
Marketing Director - Tourism Field
We created a website in an attempt to increase our sales, but we didn’t get much traffic. With Branch, we implemented positioning strategies. They started creating content that resonated with our audience, and we also designated a monthly budget for Google Ads campaigns, which have brought very good results. We’ve earned our investment back, and our rentability has increased a lot.
Testimonies
Ana Lucía Vélez
Marketing Director - Tourism Field
Llegué a Branch sin tener muy claro qué necesitaba, ellos me sugirieron implementar una estrategia de Inbound Marketing para hacer seguimiento a los visitantes de mi página web, ha sido un trabajo muy bueno sobre todo porque los contenidos están muy conectados con las necesidades de cada tipo de cliente y eso hace que la estrategia en general sea muy efectiva.
with us
Stop worrying! It’s time to build a strategy to meet your business goals together.
Leave us your contact details and a sales executive will contact you as soon as possible.
with us
Stop worrying! It’s time to build a strategy to meet your business goals together.
Leave us your contact details and a sales executive will contact you as soon as possible.