Inbound Marketing agency
We guide your potential clients through a personalized and friendly connection process between your brand and their interests.
By using Inbound Marketing strategies, we help you attract and educate your prospects with value content, interact with them at the right time, and loyalize them after they make a purchase, so they ultimately become promoters of your brand. We're Inbound lovers!
Get to know our offer
Creation of conversion funnel
We build a conversion funnel according to your business model in order to apply and analyze your prospects' purchasing process, starting from their very first contact with your brand, until they turn into a customer and even a promoter.
Implementation of automation tools
We take advantage of the different CRM softwares, e-mail marketing, and automated marketing platforms, to centralize your databases, track purchasing behaviors, send personalized e-mails, create remarketing campaigns, and much more.
Creation of value content
We know that content is the king of Inbound Marketing! This is why we communicate with and delight your prospects throughout each stage of the funnel. We do this with web articles, downloadable items, e-mails, templates, or e-books; which are all focused on their interests, what they like, and what they need!
How do we incorporate Inbound Marketing into your business?
Inbound Marketing consists of 3 phases, which we apply to help your users move forward through the purchasing process until they become clients and promoters of your brand.
Attraction
We create valuable content and experiences oriented towards the doubts and needs of your prospects. Additionally, we strengthen this stage by using techniques and tools such as
SEM, SEO, e-mail marketing, social media, and web analytics.
Interaction
We lead your website's visitors to complete a desired action, such as downloading an e-book, chatting with a bot, registering on your platform, requesting a demo of your products, among others. We take advantage of interacting with your future clients, and we grow your database to improve your relationship with them!
Delight
Our team knows how to make your customers happy! We are not satisfied by only generating a sale: Our goal is to have loyal customers and promoters of your brand, who recommend your products and services to others. We will make them fall in love with your brand!
We measure and monitor
We define key performance indicators in order to keep track of the achievement of your goals. Take a look at some of our KPIs:
Visits
We love to see more and more people visiting your website. We analyze their behavior and interaction, taking the bounce rate and their time spent online into account, to incorporate the results into your Inbound Marketing strategy.
Lead captivation
We measure the percentage of visitors that turn into leads, and the percentage of users that perform the desired actions. Then, we segment your prospects according to what stage of the funnel they're at, and their level of engagement.
Conversion rate
We monitor the relationship between the money you invest and the money you earn from each action in your strategy. In addition, we track the percentage of repurchases, and keep an eye on recommended clients.
Benefits
Why is it important to have a Inbound Marketing for your brand?
- It integrates your marketing team with sales.
- It educates your prospects and clients with valuable content.
- To monitor and control the conversations with your clients and prospects according to which stage of the funnel they're at.
- To interact with your users throughout the whole purchasing process.
- It enhances your sales.
- It loyalizes and improves the relationship with your clients.
Testimonies
Ana Lucía Vélez
Marketing Director - Tourism Field
Social media platforms are essential for my company’s field, yet we hadn’t found the right tone nor the adequate content type to attract people. The Branch team made a very accurate definition of my Buyer Persona, and were able to connect with their real interests, which is why we now have digital channels that we’re making the most out of.
Testimonies
Ricardo Echeverri
At my company, we had empirically implemented some digital channels to expand our brand. We had opened a website, but we had a very tough time at trying to get visitors and increase our sales on that channel. With Branch, we started working in a very organized and strategic way. They have been very effective at capturing quality leads, and guiding them throughout the entire process in order to close sales. That is when we started to really believe in the digital world as a significant form of income.
Testimonies
Sofía Ortiz
Marketing Director - Tourism Field
We already had a database with many contacts and some lead magnets. However, we hadn't implemented any automations and our content strategy wasn't planned very well. When we came to Branch, they helped us sort our contacts and understand that they weren't all at the same stage. They started creating specific content for each stage, which marked a very important difference in the company's results.
Testimonies
Juliana Carvajal
Marketing Director - Tourism Field
We created a website in an attempt to increase our sales, but we didn’t get much traffic. With Branch, we implemented positioning strategies. They started creating content that resonated with our audience, and we also designated a monthly budget for Google Ads campaigns, which have brought very good results. We’ve earned our investment back, and our rentability has increased a lot.
Testimonies
Ana Lucía Vélez
Marketing Director - Tourism Field
Llegué a Branch sin tener muy claro qué necesitaba, ellos me sugirieron implementar una estrategia de Inbound Marketing para hacer seguimiento a los visitantes de mi página web, ha sido un trabajo muy bueno sobre todo porque los contenidos están muy conectados con las necesidades de cada tipo de cliente y eso hace que la estrategia en general sea muy efectiva.
with us
Stop worrying! It’s time to build a strategy to meet your business goals together.
Leave us your contact details and a sales executive will contact you as soon as possible.
with us
Stop worrying! It’s time to build a strategy to meet your business goals together.
Leave us your contact details and a sales executive will contact you as soon as possible.